Growth Marketing Manager US (m/f/x)

RemoteCharlotte, South Carolina, United StatesMarketing

Job description

Who You’ll Work For:

Makersite is an award-winning AI software company that empowers manufacturers’ to manage product sustainability, cost, and compliance; simultaneously from a web browser.

Our mission is to help procurement, product design, and experts make better decisions to create safer, more sustainable products through data-driven analysis.

We firmly believe that technology can help corporations to have a more positive impact on their environment. That is why we developed a platform that uses cutting-edge technology, big data, and breakthrough algorithms to deliver product intelligence, unlike anything on the market. Our customers frequently tell us, ‘We’re too good to be true’!

How we help our customers:

For manufacturing companies with complex supply chains that want to accelerate product development, build resilience or reduce costs, Makersite is a disruptive digital twin platform that uses AI to connect and enrich cross-departmental data into live models for analysis, collaboration, and decision support. Digital twins can be used to understand how external factors like environmental and health regulations, supply shortages, etc. affect a business and help teams evaluate scenarios considering multiple criteria like costs, environment, compliance, etc. simultaneously.

Who We’re Looking For:

You will be our first Marketing hire in the USA. You will work closely with our established marketing and sales team based in Europe, but you will lead our lead acquisition and demand generation efforts in the US.

You will be responsible for building and shaping the marketing plan and working closely with the newly established sales team in the US to run campaigns and ultimately drive revenue growth.

What You’ll Do:

Track and analyze competitor activity, and feedback to the business
Work closely with your European counterparts to manage the marketing budget and demonstrate ROI
Driving additional traffic flow to our website through content marketing. Including SEO, outbound marketing, PR and social media campaigns

Taking ownership of lead generation campaigns with a trial-and-error mindset
Plan, develop and execute programs across pipeline building, customer retention and ABM
Coordinate projects, including agencies and events
Increase the company presence within the market as well as identify new market opportunities

Job requirements

The Right Person Would Have:

You are a creative, detail-oriented professional with strong interpersonal, communication and presentation skills

You bring an entrepreneurial mindset and are eager to create something new
You are ready to make decisions and take full ownership
You are highly organized and autonomous, but also collaborative and able to work cross-functionally
You can operate under pressure and meet deadlines
You have 4-5 years hands-on experience in a successful marketing function for a B2B SaaS platform or a tech-oriented fast-growing start-up

Your used to marketing to large, Enterprise organizations and understand the complexities longer sales cycles and high ACV
You have experience coordinating larger projects across involving multiple internal and external stakeholders
You have an in-depth understanding of SEO and SMM, with the ability to grow and engage key targets
You are an expert on analyzing marketing data – you have a handle on your key metrics and KPIs and can demonstrate how marketing initiatives create value
You have a previous hands-on experience with a wide range of analytics, marketing and automation tools, such as Google Analytics, AdWords, HubSpot, Intercom, WordPress

You stay up to date with the latest trends and best practices in digital marketing
You are technically fluent, comfortable dealing with technical information and can translate technical capabilities into customer benefits
A knowledge of US manufacturing markets would be useful but not essential.
Native English
Living in the East Coast

What You Can Expect From Us:

Belonging - Be part of the sustainability megatrend
Development – a steep learning-curve , both personally and professionally
Pride - Do amazing work with an international, vibrant and passionate top-class team
Passion - International customers that love what we do and share our vision
Remote Working - Work 100% remote if you like

Values-driven culture - we're really proud of our culture.
Time-Off - 30 days of paid time off per year.
Technology – State of the art equipment.
Competitive salary

What to expect when you apply

If this sounds like something that excites you, we want to hear from you!. We look forward to receiving your detailed CV together with a cover letter. If it’s a match, we’ll invite you to a series of interviews.

We try to keep the process short and sweet, to welcome you at Makersite as soon as possible!

Support – If you have a medical condition or an individual need for an adjustment to our process, and you believe this may affect your ability to beat at your best – please let us know so we can talk about how we can best support you and make any adjustments that may be needed

So, what does it really mean to work at Makersite?

At Makersite, we come together with a shared purpose to help companies around the world improve their products so they are more successful while being mindful of their customers and the environment. Therefore, we believe everyone deserves to work in a collaborative, open-minded and inspiring environment. We work hard to make sure everyone has the support they need to thrive. Our 3 core values are diversity, purpose and collaboration:

We believe that good ideas come from anywhere. We embrace diversity and look for team members who have different skills but similar values.

We want to make a significant impact on the take, make, waste economy of today. We believe that technology can provide solutions that enable this and work hard to make our ideas a reality.

No politics, no drama, no slacking. We believe in technology-enabled collaboration. Whether you are working remotely or in our offices, you will always find someone to help you.

Equal Opportunity Statement

At Makersite, we're committed to cultivating an environment that promotes diversity, equity, inclusion and belonging. We believe that diverse teams are the best teams and we're proud to be an equal opportunities employer. We welcome and will consider all applications regardless of age, disability, gender reassignment, marriage, pregnancy, maternity, race or nationality, religion or belief, sex and sexual orientation (and any other status protected by applicable law).

All applications will be treated in strictest confidence.